Svitlana Kochman

Big Pharma Brand

Here are elements for an integrated campaign for one of the most successful drugs in the world, based on research that provided the creative team with invaluable insights.

Big Pharma Brand

Pages on the website that feature an interactive tool.

Big Pharma Brand

Big Pharma Brand

Big Pharm Brand

Big Pharma Brand

Here are a few examples of emails from the CRM stream, followed by a direct mail piece from the same campaign. The emails include clickable call-outs that direct consumers to the information-rich website and valuable tools.

Big Pharma Brand

Big Pharma Brand

Big Pharma Brand

This is a DM piece made up of a deck of cards, each card highlighting an insight into what Crohn's Disease patients suffer through many days, with the tagline "Rethink your expectations" on the back of each card, which urges patients to think about what an effective treatment should do for their symptoms.

Big Pharma Brand

Big Pharma Brand

Big Pharma Brand

Big Pharma Brand

Big Pharma Brand